Premier Vacation Rental Management in Gulf Shores, AL | TurnKey
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Gulf Shores Vacation Rental Management

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Meet Your Gulf Shores Sales Executive

Brandon's family has been vacationing in Orange Beach for over 30 years and now they call it home! He is a vacation property owner himself and brings a wealth of experience in real estate, sales and property management.

Meet Your Gulf Shores Team

Experience the peace of mind that comes from working with an experienced, local team to reduce your stress, protect your investment, manage your vendors, and ensure a remarkable experience for your guests

24/7 Homeowner Support

Discover the Smarter Way to Vacation Rental

At TurnKey, we believe you should be able to share the value, freedom, and pride of your home with travelers from around the world. We also believe this should be done responsibly, with the best interests of owners, guests and neighbors in mind.

To do this, our local hospitality and home care teams work in harmony with TurnKey’s smart technologies to drive more revenue for you, and deliver the highest-standards of service for every home, every stay, every time.

Join the thousands of homeowners across the U.S. who have discovered that TurnKey is the smarter way to vacation rental.

Earn More Revenue

You want to be sure you're making the smartest decision for you, your family and your vacation home.

TurnKey makes that decision simple with our industry-low commission rate – so you earn more from each booking.

Better Home Care + Housekeeping

Our expert, local teams know everything about our destinations because they live there.

We back them up with a national organization, so every TurnKey owner has a dedicated team focused on the success and care of their home.

Plus, we maintain the nation’s best network of housekeepers in all our markets, so your home will never miss a clean and always be 100% guest ready.

Offering the Premier Guest Experience

At TurnKey, our goal is for your guests to experience the warmth of your home, while our people are there 24/7 to provide a seamless experience from booking to checkout.

This premier guest experience leads to repeat bookings, positive reviews and more revenue for our owners.

Our service has been recognized with Travel Weekly’s Magellan Award for Vacation Rental Hospitality, and helped us become a select partner of Homes & Villas by Marriott International.

Technology + Fraud Prevention

Your vacation home is perhaps your biggest investment, so we make sure it’s protected by investing nearly $5,000 in your home before it takes a single booking.

TurnKey’s technology and processes – including our digital locks and decibel monitors – mean 99.7% of all our bookings incur no material damage.

Plus, our bank-level ID screening and fraud prevention technologies catch bad actors before they can even make a booking.

Meet Your Gulf Shores Sales Executive

Brandon's family has been vacationing in Orange Beach for over 30 years and now they call it home! He is a vacation property owner himself and brings a wealth of experience in real estate, sales and property management.

6 Questions with Brandon from Gulf Shores/Orange Beach, AL

  1. What are the vacation rental regulations to know about in Gulf Shores/Orange Beach? Gulf Shores and Orange Beach both require a Short Term Rental (STR) business license to operate. These licenses can easily be acquired by contacting the respective City’s Finance Department. Once obtained, TurnKey can help you handle all the lodging tax remittance to the City, County and State on your behalf. Other regulations to note include:
    • - Gulf Shores, AL, will ask for a copy of your valid driver’s license.
    • - Fort Morgan, AL, is outside of any city limits and does not require a business license. However, you are still required to collect and remit lodging taxes to the County and State, which TurnKey will do on your behalf.
    • - Perdido Key, FL, is also outside of any city limits but you are still required to obtain a Business Tax Receipt in order to file lodging taxes for the County and State, which TurnKey will do on your behalf.
      • What are the top neighborhoods in Gulf Shores/Orange Beach to own a vacation rental? The island has around 16,000 STRs in a variety of neighborhoods. Whether you are interested in owning a condo, duplex, townhome, or single-family home, you can find all of these throughout the area both on- and off-beach depending on your personal goals and budgets. Fort Morgan is known for its quieter pace, being less dense with development, and more dog-friendly. It also has more traditional single-family homes vs. condos, is home to the historic Fort Morgan site, and has a ferry to Dauphin Island. Dining options are plentiful, but travelers will need to be prepared to come with a car. Gulf Shores is the most well known name in the area, having been incorporated long before anything else. In fact, the first “beach” accessible to the mainland is on Gulf Shores. In addition to it’s famous beaches, Gulf Shores also offers numerous condo options and homes, especially near West Beach. The area has numerous restaurants, entertainment venues (The Track, Waterville, various putt-putts and more) and unique, locally owned shops. Orange Beach is just east of Gulf Shores and on the same beautiful stretch of white sand beaches. There are more condos and fewer single-family homes to choose from here, but it’s generally less congested and offers a plethora of water-oriented activities given the various back bays and Gulf access.
      • Does TurnKey have a local team on the ground in Gulf Shores/Orange Beach? Yes! We work out of a local office with a team of Home Care Supervisors and Homeowner Success Managers to make sure your investment is looked after and your guests have an amazing experience. We also partner with the best local vendors to ensure your property is well cared for at all times and handle all arrangements for scheduling services as needed. Of course, we utilize our owners’ preferred vendors, established contracts and warranty providers as needed.
      • What events drive vacation rental bookings in Gulf Shores/Orange Beach? The stunning, white sand beaches are the main attraction of course, but there are numerous events to influence travelers’ desires to come here. For travelers looking for live music, local art and museums, or adventure, Gulf Shores and Orange Beach have them covered. Some of the most well known events include the Hangout Festival, National Shrimp Festival, Orange Beach Seafood Festival & Car Show, Orange Beach Festival of Art, The FloraBama Mullet Toss, Blue Marlin Grand Championship, Mardi Gras parades, Waterway Village Zydeco & Crawfish Festival, and the FloraBama Frank Brown Songwriters Festival. There are also numerous events at The Wharf Amphitheater, and sporting events including: USSSA baseball, National Collegiate Beach Volleyball Championships, and more. Just 30 miles away is The Pensacola Naval Air Station, home of the Blue Angels, with the free air museum and weekly Blue Angels practice shows. It’s a must see event that everyone loves – and you’ll probably see them buzzing the beach in the afternoon. Another draw is Fort Morgan at the mouth of the Mobile Bay. History buffs will enjoy walking the grounds utilized in no less than 4 wars, and most notably the Civil War where “Damn the torpedoes” could be heard on its surrounding waters.
      • What is your favorite part about working in Gulf Shores/Orange Beach? My family moved here so we could experience all the area has to offer on a daily basis. We truly live in paradise and love this tight-knit community on our little island. I enjoy sharing everything the island has with our owners and guests and truly take pride in our community. Boating is our favorite passion and when I’m not helping owners, I’m usually on or around the water with family and friends.
      • Bonus question: How have you updated your cleaning practices since COVID-19? We take standards for cleanliness very seriously. In light of COVID-19, the enhancements to our GuestWorks® cleaning system and verification technology were made to ensure the safety of our homeowners, guests, vendors, and team members. Visit this page for a more detailed list of our cleaning procedures. Additionally, if homeowners choose to do so, we can implement a 24-hour buffer between all reservations (which given the weekend centric nature of our market can actually be a marketable concept).

Homeowner Testimonials

“I switched to TurnKey from another property manager. The net revenue I earned after commission was $28,000 more than what I made the previous year with my previous manager. And I literally changed nothing at the rental itself. No new furnishings, features, or even new paint. They also got me 40+ guest reviews on VRBO and HomeAway, which were almost all 5-stars, while the previous manager only got a couple over two years.”


Local Restrictions

At TurnKey, we closely follow all regulations around operating vacation rentals in Gulf Shores. All our owners benefit from our technologies that ensure local compliance and excellent guest experiences. If you have any questions about how to successfully operate a vacation rental in Gulf Shores, feel free to contact us today

Take a Look at Our Current Gulf Shores Homes

Doonie’s Dunes: Beachfront Home w/ Private Pool

7 BR

5.5 BA

Sleeps 22




Welcome to Doonie's Dunes!

From $1556/night

New Listing! 23rd-Floor Island Tower Condo w/Pools

3 BR

3 BA

Sleeps 8




Located on the 23rd floor of Island Tower on the sparkling Gulf Coast, this 3BR/3BA provides stunning ocean views and a spacious interior.

From $440/night

Seaside Oasis: Beach Home w/ Pool - Steps to Sand

5 BR

5 BA

Sleeps 15




Affectionately named Seaside Oasis, this all-suite 5BR/5BA home exceeds vacation expectations with custom design, luxurious bedrooms, and...

From $725/night

Elegant Beachfront Home with Chef's Kitchen

6 BR

5.5 BA

Sleeps 16




There's parking in the driveway, and you'll find a spacious outdoor "hot water" shower and kayak rack underneath the home.

From $1142/night

Gulf Shores Vacation Rentals Frequently Asked Questions

TurnKey provides Gulf Shores-area homeowners with true peace of mind through our local and national teams, innovative technology and comprehensive management processes. We help you earn more revenue, provide the utmost care for your home, and consistently deliver an exceptional guest experience.

TurnKey leverages proprietary models and data sources like Vrbo MarketMaker™ to analyze and dynamically adjust your home’s pricing in real-time. Your pricing will vary by day of the week, time of year, and any special events happening in Gulf Shores. Our team leaves no stone unturned in helping your home earn its full revenue potential.

We optimize your property listing across 50+ top vacation rental sites, including Airbnb, HomeAway, Vrbo, Expedia, and We also implement paid advertising, retargeting and social media campaigns, and regularly promote your home through direct emails to our database of 800K+ travelers.

TurnKey’s full-service vacation rental management of your Gulf Shores vacation rental covers everything from driving more bookings and revenue, to caring for your home, to delivering a world-class guest experience. This includes developing a high-converting, professional listing, securing guest reservations, keeping your home clean and in pristine condition, providing 24/7 guest support and securing guest reviews for your property.

Our proprietary technology, efficient processes and expert, local teams allow us to deliver world-class service at an industry-low commission rate, so our owners earn more from every booking. Our Gulf Shores commission rate is nearly half the national average for full-service vacation rental management.

We have a dedicated, local team that’s backed by the power of our national hospitality brand. Leveraging our innovative technology, our Gulf Shores team provides your home with the most personalized home care possible, and is always just a call or text away from supporting your needs.

TurnKey is an award-winning, full-service property manager for vacation rental owners. We market our properties on 50+ vacation rental listing sites, including Airbnb, Vrbo, HomeAway and Once a guest has booked a property, TurnKey manages the full guest experience, from providing clear communications and home information to offering 24/7 guest support.

Join today and discover the smarter way to vacation rental

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